Privacy Policy

Privacy Policy

Last updated: September 12, 2022

Thank you for visiting the website of North37 LLC (the “Website”). When we use the terms “we”, “us” or “our” in this Privacy Policy, we mean our company, North37 LLC. Your privacy is important to us and we are committed to protecting personally identifiable information you may provide to us through our Website. This Privacy Policy explains what information we may collect through our Website, how we may use that information, and under what circumstances we may disclose that information to others. This Privacy Policy applies to information we collect through our Website and through other means such as from visitors at industry events.

Information We Collect

We may collect two types of information from and about you: (a) information that you voluntarily provide us that personally identifies you and (b) information that does not personally identify you that we automatically collect when you visit our Website or that you provide us.

• We only collect personally identifiable information about you, such as your name, phone number, e-mail address, physical address, commercial information, and professional or employment related information, to the extent you voluntarily provide it, by entering information in forms or requesting information on the Website. If you do not wish to share this information with us, you may choose not to provide it.
• We regularly collect data about visitors to the Website. That data may include (a) log data that is provided automatically by your device or browser such as IP address, browser type, device type, operating system, and rough geographic location, and (b) traffic data such as pages accessed, duration of visit, and last webpage visited before visiting our Website. This data does not necessarily enable us to personally identify you, and we do not attempt to do so or link this data to a specific individual, except when you voluntarily provide your personally identifiable information to us as provided above. In order to collect this data, we may utilize automated tools and files such as “cookies.” These automated tools and files may reside on our servers or on your computer or device. If you are concerned about the storage and use of cookies, you may be able to direct your internet browser to notify you and seek approval whenever a cookie is being sent to your hard drive. You also may delete a cookie manually from your hard drive through your internet browser or other programs. Please note, however, that some parts of our Website will not function properly or be available to you if you refuse to accept a cookie or choose to disable the acceptance of cookies.

Use of Information

To the extent you provide it to us, we use your personally identifiable information primarily to enhance your use of the Website, to respond to your requests for information about our services, and in other ways related to the circumstances under which you provided the information to us. We may also use that information to later contact you for a variety of reasons, such as customer service, offering of programs or services that we believe may be of interest to you, or to communicate with you about content or other information you have posted or shared with us via our Website. You may opt-out of receiving such communications from us at any time, by clicking on the “unsubscribe” link in any of our communications. We will comply with any opt-out request(s) within ten (10) business days. Please also note that if you do opt out of receiving communications from us, we may still communicate with you to respond to any subsequent requests for information about our services.

We use the non-personally identifiable information that we collect in a variety of ways, including to administer the Website, help us analyze site traffic, understand customer needs and trends, carry out targeted promotional activities, improve the quality of the pages that make up our Website, gather broad demographic information, and to improve our Website and our services. We may use your non-personal information by itself or aggregate it with information we have obtained from others. We may share your non-personal information with our affiliated companies and third parties to achieve these objectives and others. Aggregated information is anonymous information that does not personally identify you.

Google Analytics

Our Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). The features of Google Analytics Advertising we have implemented include remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and integrated services that require Google Analytics to collect data for advertising purposes. Google Analytics uses cookies. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use that information for the purpose of evaluating your use of the Website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage. Google may use the data collected to contextualize and personalize the ads of its own advertising network. Google also may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, as noted above, if you do that you may not be able to use the full functionality of this Website. You may also prevent your data from being used by Google Analytics by downloading and installing an add-on for your web browser, available here: https://tools.google.com/dlpage/gaoptout/ Otherwise, by using this Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. You may view Google’s privacy policy on Google’s website.

Disclosure

We may disclose your personally identifiable information as we believe reasonably necessary to (a) comply with laws, regulations, or demands of governmental authorities, (b) prevent harm to yourself or others, (c) investigate or respond to abuse or unauthorized access to our Website, or (d) exercise or protect legal rights or defend against legal claims. In addition, we may share your personally identifiable information with third parties we have engaged to help us provide and maintain the Website or to perform marketing, business, or other services for us, or third parties we have engaged to provide our services. For example, we may engage subcontractors to perform portions of the services we provide and we may provide those subcontractors with your personally identifiable information to the extent necessary to enable them to perform those services. Our contracts with these other service providers prohibit them from using or further disclosing your personally identifiable information, except for the purpose of providing the services in question as directed by us. Finally, we may transfer your personally identifiable information as part of the assets of our company if our company is, or parts of our business are, sold to, merged with or acquired by, a third party.

Your California Privacy Rights.

Residents of the State of California, under certain provisions of the California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which the company has disclosed certain personally identifiable information as defined under California law during the preceding year for third party direct marketing purposes. You are limited to one request per calendar year. Should you make a request, in your request, please attest to the fact that you are a California resident and provide a current California address for our response. You may request the information from us in writing at:info@north37.us, with the subject heading “California Privacy Rights.”

Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not yet a common understanding of how to interpret the DNT signal, our Website does not currently respond to browser DNT signals. You can use the range of other tools available to you to control data collection and use, including the ability to opt out of receiving marketing from us as described above.

The California Consumer Privacy Act (CCPA) requires that covered companies make certain additional disclosures to California residents, and gives them certain additional rights. The CCPA defines “personal information” as, “categories of information that identifies, relates to, describes or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly to a particular individual or household.” The following sections of this Privacy Policy explain the categories of personal information we have collected over the past twelve (12) months and the sources of that information (“Information we Collect”), how we use that personal information (“Use of Information”), and the third parties with which we may have shared it (“Disclosure” and “Google Analytics”). We do not disclose your personal information to third parties for monetary or other valuable consideration. If you are a California resident, you have the right under the CCPA, up to twice in any 12-month period, to request a copy of the specific personal information we have collected about you during the 12 months before the personal information request. You also have the right to have that information deleted, subject to certain exceptions. You may make a personal information request under the CCPA, in writing, at: [web page] with the subject heading “California CCPA,” or by calling 877-364-7693. If you make such a personal information request, we will need to collect information from you so we can verify your identity and California residency, and we will endeavor to respond to verified requests within 45 days of receiving the request. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will not discriminate against you for exercising any of your rights under the CCPA. Notwithstanding the other provisions of this paragraph, your rights under the CCPA will apply only if the CCPA applies to our company.

Public Forums

We may offer blogs, message boards, bulletin boards, or similar public forums where you and other users of our Website can communicate. The protections described in this Privacy Policy do not apply when you provide information (including personal information) in connection with your use of these public forums. We may use personally identifiable and non-personal information about you to identify you with a posting in a public forum. Any information you share in a public forum is public information and may be seen or collected by anyone, including third parties that do not adhere to our Privacy Policy. We are not responsible for events arising from the distribution of any information you choose to publicly post or share through our Website.

Keeping Your Information Secure

We use commercially reasonable technical, organizational, and administrative safeguards to protect information within our control against unauthorized or unlawful access, use, modification, destruction, processing or disclosure, and against accidental loss, destruction, or damage. We believe that these measures are reasonably adapted to the nature of the information in our custody. From time to time we evaluate new technology for protecting information, and when appropriate, we upgrade our information security systems. However, no security system or storage system can be guaranteed to be 100% effective or secure. Moreover, when you submit information to us through our Website, you should be aware that your information is transmitted across the Internet and that no method of transmission over the Internet is 100% secure. While we strive to protect your personally identifiable information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and are not responsible for the theft, destruction, or inadvertent disclosure of your personally identifiable information. In the event that we become aware of a security breach which we believe has resulted, or may result, in the unauthorized access, use, or disclosure of non-public personal information of users, we will promptly investigate the matter and notify the applicable parties of such breach. Such investigation will be without delay, consistent with (i) the legitimate needs of law enforcement; (ii) measures necessary to determine the scope of the breach; (iii) efforts to identify the individuals affected; and (iv) steps to restore the reasonable integrity of our Website and systems.

Storage of Your Information

We will retain personal data we collect from you where we have justifiable business need to do so, and/or for as long as it is needed to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law, such as for tax, legal, or accounting purposes.

You can request deletion of your personal data at any time, and we will consider your request in accordance with applicable laws. When we no longer have a justifiable business need to process your personal data, we will either delete it or anonymize it, or if neither is possible (for example, because your personal data has been stored in backup archives), we will securely store your personal data and isolate it from any further processing until deletion is possible.

Accessing, Correcting or Deleting Your Information

If you have subscribed to our blog, or have created an account with us (if we provide for that functionality), you have the right to review, change, or suppress personal data that we have collected from you. There are several ways to do that. You can update your account information and your profile settings by logging into your account, if applicable. You can also contact us as indicated in the “How to Contact Us” section. We may need to retain certain information for mandatory record keeping purposes. Residual information may remain within our databases and other records, but it will no longer be tied to your identity.

Links

For your convenience, we may provide links to certain third party websites or referrals to certain third parties’ products or services. If you choose to visit a third party’s website or use its products or services, please be aware that the third party’s privacy policy, and not this Privacy Policy, will govern your activities and any information you disclose while interacting with the third party. Our inclusion of links to third party websites or referrals to third parties’ products or services does not imply that we endorse the products or services of those third parties, or verify the privacy practices of those third parties.

Policy Changes

We reserve the right to change this Privacy Policy at any time, and will post any revisions on the Website. Whenever we change this Privacy Policy we will note the date it was updated above. We encourage you to review this Privacy Policy regularly for any changes. Your continued use of the Website will be subject to the then-current privacy policy. If you do not agree with any changes we make, you should stop accessing the Website and you may seek the deletion of your personal information as described in this Privacy Policy. If applicable law requires that we obtain your consent before applying any particular change to this Privacy Policy, this paragraph will not apply to that change, and we will seek your consent to the change.

How to Contact Us

If you have any questions about our privacy practices or would like to make any request of us in connection with this Privacy Policy, please feel free to contact us at:

In order to make a request of us under the sections of this Privacy Policy entitled “Accessing, Correcting or Deleting Your Information”, please contact us in writing, either by email or postal mail, and include the following information: your name, email address, state or country of residence, description of the information or content you wish to receive or to be deleted or corrected, or the action you wish us to take, and sufficient information to allow us to locate such information or content. For your protection, we may only implement requests with respect to the personal data associated with the particular email address that you use to send us your request. In addition, please note that, depending on the nature of your inquiry, request or complaint, we may need to verify your identity before implementing your request and may require proof of identity, such as a government-issued ID and proof of geographical address. We will consider your request under applicable law, and try to comply with lawful requests as soon as reasonably practicable. We reserve the right to require payment of a fee in connection with any request that involves administrative costs, to the extent permitted by applicable law.

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